Every business follows the same motive, i.e. to grow the business and earn more and more profit. To achieve this motto, a business owner should understand the value to the customers. A successful web portal is dependant on two factors, one is the significance of the business and the other is the significance of the customers. If the business owner understands the requirements of the customers and provide them with the desired end result in proper time, then the customers’ successfully achieves their business goals which ultimately leads to the fulfillment of owner’s business objective. DynamicARK is such an organization which understands the minute requirement of the customers and designs outstanding web applications to satisfy the business requirements of the customers.

Usage of internet is the order of the day for any business. A proper web application can add a zing even to a traditional business model and help it extract and generate handsome profit. These fabulous web applications reduce the gap between owner and its customers and thus personalized interaction becomes possible that boosts up the communication aspect of the business. Internet act as a medium of communication and it also highlights the community-factor into the business.

Now, what is a community portal?

A web portal is a source of information that provides services, advice and many other features that reduces the gap between buyer and the seller. Web portal is a package of contents that helps in seeking required information and knowledge or a gateway to communities of interest when a user is connected to the web. A web portal is such a powerful medium by the help of which you can generate information on anything you want. Application of web based custom software has become an inevitable part for today’s businesses thus web portal is regarded as such a valuable tool.

How do web portals make money?

The most astonishing factor about web portals is that they are totally depended on their partners for making money as they don’t own anything, they generates revenue in the most unpredictable manner. But the fact is that, these web portals are controlling almost all the valuable aspects of the business.

To be more specific on how the web portals make money, it is important to understand the working procedure of a B2B portal. It acts as a medium of communication between the buyers and the sellers on the web. With the help of internet, web portals provide information, knowledge and experience through their contents and thus add value to an online business transaction. Hence a web portal always focuses on advancing the site and its benefits to prospective buyers and sellers. Web portal also counts on maintaining far-reaching content or on abundant partnerships in order to extract money from the means like advertising, tenancy deal, commission and supply-side subscriptions.

Web portal provides expert content or information within a vertical industry, like vertical.net. They generate money by bridging the gap between time and complexity of transactions. Vertical.net, one of the fastest growing facilitators of industry-specific content for B2B commerce on the net brings buyers and sellers from a particular industry together. It’s website, 'wateronline' attracts more than 100,000 visitors a month. With services like latest news, online directories, personalized advertisements, targeted email newsletters of products and services, and a facility to create an individual company website within the main portal makes it a major commerce facilitator.

A web portal is generally associated with activities like personalized advertising, hosting websites, developing custom software, designing web applications, sponsoring discussion forums, and negotiating a percentage of each transaction that takes place on the online marketplace. These sorts of web portals do not include numerous transactions in the beginning but gradually by generating valuable buyer and seller information these portals gradually in the field of eCommerce. All these procedures make utilization of web portal an indispensable part in today’s business.

Why B2B portal is essential?

Business to business portal creates assemble of requirements and then offers varied range of services to meet those needs. The services of B2B portal includes negotiation and notification services, consulting services, creating demand, matchmaking and up selling.

It is very important for the web portal owners to have a clear picture about what is the product and who are the customers. To be more precise, web portal owners should be aware that business partners are more important than the users. A particular web portal is not a product. The main objective of any portal is get hit by many and many people, so these “people” are the product whereas the advertisers, E-conomy partners, and content providers are its consumers.

The life of a web portal depends on the factor of attracting new visitors and retaining them as permanent resource. But it is also important that, the web portal is able to attract the right target so that the long term profitability does not suffer. Hence, an ideal web portal should always focus on quality content, quality service and should be able to recognize its target and achieve it.

We often get caught up in a wrong thought that a portal is wealthy only if is large, both sponsor and customer wise. But if this would have been the case, then it would ask for more costs and huge investments in hardware and infrastructure. So it is always important to focus on the aspects that will generate more revenue like the prospective advertisers and merchants and maintain a healthy relationship in the web portal market.

Catching the attention of the potential buyers is the key for a successful advertising method. Gone are days when the visitors are obstructed with the traditional method of advertising like Banner ads and mouseovers which intends to get a click by distracting the visitors. Today’s buyers are very clever and they won’t give away their attention just for anything. So it is very important to come up with unique processes that will reward the attention of the visitors like a contest, a prize or a game. This sort of marketing which is known as permission marketing is booming the internet business world today.

It is important to win the trust and faith of customers. DynamicARK specializes in customer-friendly web portals. DynamicARK allows its customers to create a web site on the portal that reads their specific services. This helps us to retain our customers by winning their faith and trust. Supporting this sort of individualized content of the customers helps DynamicARK to maintain a healthy long term relationship with them.

What factors are to be considered while creating a COIN or a portal?

Recognizing the incompetent digital value chains – It is to be seen that whether a particular industry capture large markets, features numerous independent buyers and sellers and has enormous potential for tapping information.

Easy and simple sales and distribution channels are required for the products that follow difficult supply chain.

Web portal can work as a savor for those industries that work with complex or costly distribution processes.

Symmetries in a value chain.

Important factors to be considered while developing a web portal:

Competency in the buyer and seller relationship
Flexibility of the product or service
The balance of power between the buyer and the seller is to be sorted out.
The market condition is to be evaluated.
Reading customers requirement and analyzing how the changed process will be accepted.
The time-frame for the deliverability of the product or service is to be ascertained.

What can a web portal turn out to be?

A web portal can go on to become a uniform platform for e-commerce as it follows definite rules and analyzes market properly in a particular vertical industry (travelocity.com). Another form of portals can be created combining various business models – for instance becoming a virtual order desk like instill.com, or NetBuy, a B2B infomediary that suits the requirements of both the buyers and sellers.

A successful web portal has to be always flexible to mould according to the changing situation. The bottom line is that, it has to be target oriented, tactical and should generate maximum return on investment.